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      <image:title>Writing - Stoking The Fire</image:title>
      <image:caption>Yes, it involves Google, but it also includes proactively staying up-to-date on industry trends, maintaining relationships with innovative partners &amp; knowing the latest platform updates.</image:caption>
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      <image:title>Writing - Stoking The Fire</image:title>
      <image:caption>Sometimes we’re lucky enough to get the green light, and I have the incredible opportunity to work with partners to bridge the gap between the creative concept and final execution. Elevating the work beyond the creatives team’s wildest dreams.</image:caption>
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      <image:title>Writing - Stoking The Fire</image:title>
      <image:caption>Often it’s going down rabbit holes, exploring artists work, documenting research and checking-in with the strategy team to see what might be useful on briefs or projects that are in the works.</image:caption>
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    <lastmod>2020-11-29</lastmod>
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      <image:title>Contact - Thanks for exploring my work. Here is my information should you want to get in touch.</image:title>
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      <image:caption>Wait, Wait, Don’t Tell Me - Quiz Question</image:caption>
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      <image:caption>Angry Birds Vending Machine Hands-On</image:caption>
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      <image:caption>Experiential Award Best Use of Influencers</image:caption>
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    <lastmod>2020-11-30</lastmod>
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      <image:title>All Projects - IHOP</image:title>
      <image:caption>Cannes Lions Silver - PR / Retail PR Silver - Content for User Engagement One Show Silver - Social Engagement / Stunts &amp; Activations Silver - Social Post / Single Bronze - Events &amp; Experiential Merit - Integrated PR Campaign D&amp;AD Wood - PR / Product Launch Wood - Integrated / Earned Media Effie Gold - Restaurants Silver - Carpe Diem - Services Bronze - Data Driven AdAge Creativity Awards / Tiny But Mighty / IHOb</image:caption>
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      <image:title>All Projects - IHOP</image:title>
      <image:caption>IHOPS Press: CNBC Fast Company NY Magazine Forbes Cosmopolitan Chicago Tribune Fox News The Drum AdWeek</image:caption>
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      <image:title>All Projects - IHOP</image:title>
      <image:caption>Pancizza Press: Fast Company USA Today CBS News Bloomberg Fox Business Business Insider NY Post Mashable Food &amp; Wine IHOB Press: New York Times Washington Post NPR USA Today ADWEEK Forbes</image:caption>
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    <loc>https://www.aaronmatys.com/work/thorne</loc>
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    <lastmod>2020-11-30</lastmod>
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      <image:title>All Projects - Thorne - In artistic endeavors like this, t here is often a delicate balance you have to negotiate between emphasizing the product/brand and crafting an immersive experience that isn’t adulterated by commercialization.</image:title>
      <image:caption>This challenge is a great opportunity for a producer as you are able to partner with your stakeholders—listening closely to their aspirations and representing their best interests while upholding the creative vision and objective of the campaign.</image:caption>
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      <image:title>All Projects - Thorne</image:title>
      <image:caption>ADC: Bronze Cube Digital Experiences / Responsive Environments</image:caption>
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      <image:title>All Projects - Thorne</image:title>
      <image:caption>Site of The Month FWA / AWWWARDS / CSS Design Awards</image:caption>
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      <image:title>All Projects - Thorne</image:title>
      <image:caption>D&amp;AD: Wood Pencil Digital Design / Immersive Experiences / 2020</image:caption>
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      <image:title>All Projects - Thorne - What I learned collaborating with world renowned artists and technologists</image:title>
      <image:caption>Marshmallow Laser Feast is a leader in immersive experiences. Collaborating with Barney, Ersin &amp; Alex offered me a master class in conceiving and mapping out user journeys at the highest level of craft. Active Theory has brought to life some of the best experiences online. Working with Andy, Michael and Annie shifted my expectations and ambitions for what is possible on the web. Plan8 heightened all of the work, underpinning the experience through their sonic landscapes. I enjoyed learning from their process as the online and physical experiences came together.</image:caption>
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    <lastmod>2020-11-30</lastmod>
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    <loc>https://www.aaronmatys.com/work/tourism-australia</loc>
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    <lastmod>2020-11-30</lastmod>
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      <image:title>All Projects - Tourism Australia</image:title>
      <image:caption>4 Gold, 2 Silver, 4 Bronze</image:caption>
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      <image:caption>Yellow Pencil, 3 Silver, 3 Wood</image:caption>
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      <image:caption>1 Titanium, 3 Gold and 4 Silver</image:caption>
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    <lastmod>2020-11-30</lastmod>
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      <image:caption>AdWeek</image:caption>
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